Korean Skincare

Korean skincare stands out for its light textures, fermented or soothing actives (centella, snail mucin, heartleaf, niacinamide) and a step-by-step approach you adapt to your own pace rather than a rigid 10-step protocol. Find our full selection of Korean skincare here: cleansers, toners, serums, moisturizers, sunscreens and targeted treatments, all genuine and bought from professional distributors based in the EU.

Where to start

An effective Korean routine fits into three or four steps: a gentle cleanser with a slightly acidic pH, a toner or essence to rehydrate, a serum chosen for your concern, then a moisturizer and, in the morning, a lightweight SPF sunscreen. Introduce one new active at a time and give your skin two to three weeks before judging. The 10-step routine never matched real use in Korea: most Korean women use five products or fewer each day.

Choose by concern

Blemishes and enlarged pores: head to our acne and pores selection (niacinamide, BHA, hydrocolloid patches). Dark spots and uneven tone: dark spots and dull skin with niacinamide and stable vitamin C, always under sun protection. Tightness and reactive skin: dryness and skin barrier or sensitive skin, built around ceramides, centella and heartleaf. Fine lines and loss of firmness: signs of aging, from retinol to peptides. On every product page, we state the real level of evidence for the active, the precautions and the combinations to avoid.