Makeup & Complexion

Korean makeup favours formulas that care for the skin while evening out the complexion: natural finish, light textures, long wear and built-in skincare ingredients. TIRTIR's Mask Fit Red Cushion, formulated with hibiscus and red propolis and claimed to last up to 72 hours, is the most viral example on social media, with a 30-shade range that is rare in K-beauty.

How to choose your shade

Korean shades follow a numbering by depth and undertone: 21N is a neutral ivory, suited to fair complexions with a neutral undertone. When hesitating between two shades, pick the darker one: a cushion lightens slightly as it sets. Apply with a finger or sponge, patting from the centre of the face outwards.

Prepare the skin

A cushion holds better on well-hydrated skin: finish your routine with one of our Korean moisturisers and an SPF sunscreen before applying. To remove everything in the evening, double cleansing with one of our cleansing oils remains the reference move.