Purito Seoul

Purito Seoul relies on pared-down formulas and full transparency of composition, as in its Wonder Releaf Centella Serum in an unscented version, formulated with 34,685 ppm of centella asiatica extract and designed for the most reactive skin. The brand built its reputation on vegan skincare, free of superfluous ingredients, and on honest communication with its users.

What you should know

Centella asiatica is studied for its soothing and skin-renewal effects, mostly in vitro and orally; topically, it remains K-beauty's reference soothing active, with a very low risk of sensitisation. The serum is used morning and evening after the toner, alone or under a moisturiser.

Which skin type

Sensitive, reactive, redness-prone skin, or skin recovering after retinol or an exfoliant. Find the serum in our centella asiatica selection, our sensitive skin selection and all our Korean serums.